Posted by: bluesyemre | November 29, 2012
Innovation Is About Arguing, Not Brainstorming. Here’s How To Argue Productively
- Turns out that brainstorming–that go-to approach to generating new ideas since the 1940s–isn’t the golden ticket to innovation after all. Both Jonah Lehrer, in a recent article in The New Yorker, and Susan Cain, in her new book Quiet, have asserted as much. Science shows that brainstorms can activate a neurological fear of rejection and that groups are not necessarily more creative than individuals. Brainstorming can actually be detrimental to good ideas.
http://j.mp/RlPwKf
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By: BRAINSTORMING « 2013yearbookblog on December 2, 2012
at 14:10