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• Zenya launched the first categorical search marketing keyword repository. The Zenya database contains more than 1.4 billion keywords, including 600 million categorized by searcher intent and more than 75 million audited by a team of subject matter experts. “Zenya’s keyword application addresses a persistent challenge for many search marketing professionals: quickly identifying all of the relevant keywords for any given advertising campaign,” said Matt Lawson, vice president of marketing for Marin Software. “Building out keyword portfolios by tapping into categories of searcher intent takes a radically different approach to helping marketers remain relevant while scaling rapidly.”

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