Posted by: bluesyemre | April 10, 2012

Email + Twitter + Facebook: 22 Tips to Cross-Channel Success

  • This guide highlights key takeaways for marketers on why cross-channel marketing makes good business sense. It provides tips and techniques for aligning Email, Twitter and Facebook to fully engage customers, deliver value and drive measurable revenue growth.Learn how:
  1. Starting with a simple subject line can launch a powerful 3-pronged campaign
  2. Subscriber list size grew 3X when luxury appliance retailer Dacor utilized social promotions
  3. Revenue grew 5X when apparel retailer JOY the Store combined segmentation with social
  4. You can get from the starting line to the bottom line: list growth, brand awareness and increased revenue. 

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