Posted by: bluesyemre | June 22, 2012

Pinterest 101: A Primer for Libraries as a marketing tool

  • is a site you’ll have heard of – it’s THE social media platform of the moment. It has already become one of the top-10 social media sites in terms of numbers of users (and in January 2012 became the fastest website in history to reach 10 million users), and attracted a lot of press coverage when recent investment valued the brand at $1billion. Of course, none of that REALLY matters to us as librarians – we care about how it can be used to bring together communities in libraries, and market our services. The mantra, as always, is about market penetration – are our users there? If so, we should be there too.

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