Posted by: bluesyemre | June 25, 2012

Could Riffle Be the Pinterest of Book Discovery?

Riffle Books

  • Shelfari, Goodreads, Bookish, and showrooming at bricks-and-mortar stores. There are numerous ways to discover books, yet online book discovery continues to be one of the biggest challenges that publishers, authors, and booksellers face. Now the Facebook marketing platform Odyl, which Scholastic turned to for the Hunger Games and which is used by the Big Six, is in the midst of rolling out a new one, Riffle. A social media tool powered by Odyl, Riffle takes its name from the word for thumbing through a book. And that’s exactly the sense of discovery that Odyl founder and CEO Neil Baptista would like to re-create online. He wants to go beyond the current Internet phase where anybody can write a review. “We’re going to focus on bringing the audience to the table and curating the information. There’s a ton of online expertise, and we want people to push their content through Riffle,” says Baptista, who plans to work with book bloggers, booksellers, authors, and others to create a “distilled single feed” for books.

http://bit.ly/MCbu29

http://rifflebooks.com/


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