Posted by: bluesyemre | August 6, 2012

Global Brands vs Global Celebs: Who’s the Smarter Marketer? (PRESENTATION)

  • As globalisation and digitalisation continue to break down the barriers between cultures and geographies we’re seeing a rapid rise in global brands, but also in true global celebrities. Celebrities, for better or worse, are brands in their own right and they operate in areas that are passion points for consumers and frequently leverage immense social currency.

http://slidesha.re/PCcAB2


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