Posted by: bluesyemre | November 1, 2012

Understanding the analytics iceberg by Nick Andrews

  • Publishers are awash with useful data about authors, customers, usage, and plenty more, and it has never been easier to grab a set of numbers, put together a few charts in Excel, and create some interesting reports. Suppliers have been doing this kind of thing for years of course: with email marketing providers charting open rates and click throughs, web analytics tools graphing website traffic, content platforms tracking article download trends, and so on – in each case analysing the particular chunk of customer data those systems have readily available.

http://bit.ly/SnRWnL


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  1. […] Understanding the analytics iceberg by Nick Andrews […]

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