Posted by: bluesyemre | November 7, 2012

Why Social Media ROI can’t be measured and why that’s ok

  • There are still things we know we don’t know, and things we don’t even know we’re missing in terms of social media measurement. For proof, look no further than The Atlantic, which shook the social media realm recently with its expose of “dark social” – the idea that the channels we fret over measuring like Facebook and Twitter represent only a small fraction of the social activity that’s really going on.

http://bit.ly/SOSlQj


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