Posted by: bluesyemre | November 12, 2012

Learn More By Asking Fewer Questions by Michael Schrage

  • Every day online, a pop-up or email from a major brand or frequently visited site implores me to answer a few questions about myself and them. I (almost) always decline. Not because I care about my privacy but because I don’t care to waste my time. Whenever I’ve responded, invariably and inevitably, I’m confronted by a boringly designed survey with at least ten to twelve questions that, frankly, are of much greater interest and benefit to them than to me. They want too much for too little. I haven’t got the time. Sorry. (Just kidding; not sorry…).

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