Posted by: bluesyemre | November 20, 2012

Amazon Enhances Its Position in Academic Markets with Launch of Its Whispercast System


  • Quietly, Amazon has enabled a potentially transformative functionality for the Amazon Kindle device ecosystem called Whispercast. The service was launched with little fanfare, but it has the potential to enhance Kindle’s already-dominant control of the e-book device market. Whispercast launched on October 17, and it provides services for administrators who have a network of devices within their institution. The service allows administrators to register significant numbers of devices at once, or customize the device for each individual. Alternatively, existing owners of their own Kindles can register with the network and receive centrally managed services. Within an organization’s network, apps or content can be centrally managed as well as network access control.

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