- There used to always be an awkward moment when I got asked the question by another reporter: “What does a data journalist do?” There would be a pause while I searched for another way to explain it. But no matter what I came up with, it never seemed to really answer the question. And the reason, I’ve finally worked out, is that the distinction is false. All journalism is data journalism. Every story is made up of data in the form of interviews, statistics, findings, observations and background information. Unfortunately much of that information is in an unstructured format – transcripts, notes and clippings – that can’t easily be manipulated.
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