Posted by: bluesyemre | January 10, 2013

McDonald’s to give away 15m children’s books with its food


  • Campaign backed by the National Literacy Trust follows 2012 pilot that distributed nine million Michael Morpurgo books.  A little portion of literacy is set to be served up alongside the cheeseburgers and fries at McDonald’s after the fast food chain committed to giving away 15m books with its Happy Meals over the next two years. Following a pilot last year, which saw nine million books by Michael Morpurgo given away to children, McDonald’s has now committed to a new, long-term campaign backed by the National Literacy Trust. By the end of 2014, the 1,200-restaurant chain says it will have handed out at least 15m fiction and non-fiction books to families in the UK, starting today with a five-week promotion in which a non-fiction book from DK’s “Amazing World” series will be given away with every children’s meal. The books cover topics including stars and planets, big cats and oceans.

Will the kids love it? McDonald’s swaps Happy Meal toys for books:

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