Posted by: bluesyemre | January 29, 2013

Young E-Book Consumers Three Times More Likely to Use Social Media for Book Discovery

  • E-reading consumers who use Amazon or Barnes & Noble e-readers are more likely to use online and e-book storefronts as a book discovery tool, according to new research by NextMarket Insights. In a survey conducted of over 1200 US e-reading consumers in late 2012, NextMarket Insights discovered 64% of those who use an Amazon e-reader (non-tablet) as their primary e-reading device use e-book store rankings and reviews as a way to discover new e-books, 17% more than those who use iPads.

http://bit.ly/V9M95A


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