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• If you’re feeling confused about Quick Response (QR) codes, you’re not alone. On the one hand, the mobile technology for decoding these boxy, two-dimensional barcodes has never been more widely available. These ingenious symbols add a digital dimension to physical objects, encoding complicated URLs that users would never attempt to key by hand, whisking them away to any Web destination the marketer chooses. Yet skeptics point out that decoding a QR code takes effort, and too often the payoff doesn’t justify the trouble. They’re correct. Slapping a QR code on a handout or a poster is easy, but creating something useful on the other side takes thought and planning. So what are QR codes good for? Plenty, if you use them wisely. Here are a few examples of what to do and what not to do when incorporating QR codes into your event.

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