bluesyemre

• While some businesses are skyrocketing in success through measuring their Twitter Key Performance Indicators (KPI’s) and adjusting their tactics accordingly, many companies are still struggling with this.Achieving a good ROI is important to any marketing plan. Set your ROI benchmarks based on your company goals and objectives. Remember, even though this social media stuff may be new and fun, and you think you need to be on this just because everyone else is – you are using it as a business tool, and you need to set business goals and objectives. It’s vital to be clear about what you are achieving, and how you are measuring success on these tools.

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