Posted by: bluesyemre | March 9, 2013

A Subway Library

One of the great pleasures of having good public transportation in your city is seeing other people read. All of it is interesting: what they are reading, how they are reading, who is reading what, and on and on. It makes sense then to use the reading-friendly environment to encourage people to pick up a book. Some Miami Ad School students saw the opportunity and have designed “The Subway Library.”  The idea is brilliantly simple: posters with book titles and scannable barcodes are placed in subway cars where riders scan a book they are interested in (using Near Field Communication) and immediately get a ten-page preview. At the end of the preview, readers are prompted with the location of the closest library where the book is available.

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