Posted by: bluesyemre | March 28, 2013

It’s About Time! Marketing Your Library’s Electronic Resources by Cheryl LaGuardia

  • We can market ourselves much more effectively and efficiently than in the past; we can also assess those efforts and adjust them accordingly on an ongoing, routine basis. And since the electronic resources to which we subscribe are some of the library’s biggest budget line items, marketing them aggressively can only be a good thing.

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