Posted by: bluesyemre | April 8, 2013

IAB (The Interactive Advertising Bureau) Annual Report 2012

Download the 2011 Annual Report


  • As an industry and as an association, we have to recognize and seize opportunity wherever we find it, in an environment of constant innovation. Marketers have embraced mobile and digital video, as well as the entire panoply of interactive platforms to reach consumers in innovative and creative ways, making interactive the second largest advertising medium. Full-year figures for 2012 are not yet available, but in the first three quarters of the year, Internet advertising revenues climbed to a high for the period of $26 billion, up nearly 15 percent from the prior year. Full-year figures for 2011 showed our industry attracted more advertising dollars than cable television, magazines, or newspapers. Digital media are now mainstream media.


Full Report:

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