Posted by: bluesyemre | April 14, 2013

The Ultimate Guide to Rankings as a Reporting Metric

Personalized search

  • One aspect of SEO reporting that’s relatively difficult for SEO professionals to explain to their clients is search engine rankings. Since rankings differ depending on myriad factors, a common question every SEO professional has heard countless times is “why do I see different rankings than what you’re reporting?” However, while top rankings have long been the goal and metric around which reports are presented, it’s time to reconsider what role they should have. How much influence and importance do search rankings really have? Are they truly a viable Key Performance Indicator (KPI)?

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