Posted by: bluesyemre | April 22, 2013

Metaphorical Analysis : The powerful research technique you’re not using

“There is an interesting dance here, in that data (observations, equations, structural formulas, spectra) are useless without the narrative, theoretical framework to make a story out of them.”—Raold Hoffman

Every UX designer faced with a 6-inch stack of research notes and a looming deadline has wanted to take a nap and wake up with the most important insights neatly tagged. While we can’t offer that exactly, there is an incredibly powerful and fun shortcut that many designers aren’t using: working with metaphor.

http://bit.ly/17LBy9m


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