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• No longer marketing’s shiny new object, social media has become an indispensable tool to achieve key business goals since prospects and customers spend at least one out of five online minutes using these platforms. This makes social media too big to ignore. The challenge is leveraging the power of social media to achieve your organization’s key objectives in a measurable way. “Whether you work for a big business or small one, one thing is clear from this research.  Social media marketing is here to stay.” – Mike Stelzner, Founder and CEO of Social Media Examiner

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