Posted by: bluesyemre | May 24, 2013

How To Design For The Sharing Economy by Lada Gorlenko

  • The definition of ownership is changing. We are becoming less interested in owning products and accumulating wealth through long-term purchases. Instead, we crave experiences, seeking out things without much of a financial or time investment, and have a newfound appreciation of bargains and second-hand possessions (a song about thrifting is leading the Billboard charts as I am writing this). We increasingly consume products and services through renting, sharing, and purchasing subscriptions. Being “socially connected” is no longer just about having a lot of people to share your news with; these days, it’s about having a lot of people to share your stuff with–either for free or at a fraction of the market fee. It’s about collaborative consumption.

http://bit.ly/13cmEXI


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