Posted by: bluesyemre | May 24, 2013

Your Word is Your Brand; It’s Never “Just Business” by Daniel Newman

  • I’m not exactly sure who the first person that did something completely inhumane and followed it up with “it’s just business” was, but deep down it gives me comfort to believe that persons success was short lived. But if I had to speculate, I think one of the key differences back then was there was that your reputation didn’t travel so far. In a far more disconnected world; long, long ago (like 10 years) our mistakes and indiscretions didn’t tend to make it onto Facebook nor did they serve as “How Not To” fodder for the greater business community.

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