bluesyemre

• Control of personal information in the digital space, and particularly on mobile devices, presents a unique design challenge. Most people aren’t aware that their personal data is being collected and shared. Many users don’t take the time to validate their expectations and most never read privacy policies. People only seem to become aware of such concerns when something happens that doesn’t meet their expectations, such as seeing their friend’s picture in a Facebook ad or seeing banner ads that match their most recent purchase. And when people do become aware and their expectations are violated, trust in the brand is eroded.

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