bluesyemre

• The day your book launches is way too late to start your marketing program.  Ideally your ‘theater’ needs to be filled with an eagerly waiting crowd, long before your book fronts the footlights. But for first time authors this can quite rightly seem to be an impossible stretch. Most authors dream of hitting a home run, as Colleen Hoover did earlier this year with her novel Hopeless.  But the reality is this does not happen for the vast majority of writers, and so promotional activity needs to begin well in advance.

http://j.mp/19BXfZy