bluesyemre

• Steve Jobs is famous for downplaying the importance of customer input, claiming customers don’t know what they want until they’ve seen it. While that philosophy has so far worked phenomenally well for Apple, most products can’t be developed in a bubble. Even before we built our first product prototype, we spent countless hours speaking to would-be customers to gather suggestions, feedback and input. While most founders see the value in conducting market research in one way or another at the start of the development process, all too often they fail to continue this interaction. Companies should make a point of gathering feedback from customers throughout the entire development cycle — basically as long as you’re in business.

http://j.mp/19GPq4M