bluesyemre

• Yesterday, while I was listening to a debate on my car radio about the future of books, the station suddenly cut to an advertising break – that seemed to last for an eternity. Eventually I switched it off in sheer frustration. But it didn’t stop there.  After arriving back at my house I logged onto Twitter, only to be hit by an avalanche of authors all shouting “Here’s my new book!”, which was equally tedious. It struck me right then that many authors think social media should be used to ‘run advertisements’ the same way retailers do on radio stations.  But in doing so, those authors are making a critical error – and run the risk of being ‘switched off’.

http://j.mp/17nh2v1