Posted by: bluesyemre | July 16, 2013

How to give a great vendor presentation by Megan Toogood

  • A couple of months back, at the London Book Fair, I arrived at the ‘digital theatres’ to see an interesting vendor presentation. The presentation was halfway through, the seats were gone and I was standing about three rows back behind some really quite tall people. A vendor presentation at a fair is very different from a conference, where people have turned up just to see you and the hall is otherwise empty and quiet. And one of the big differences is your audience’s ability to walk away; for most of the presentations I attended I counted about 38 seats, but up to 100 standing, so keeping the attention of the people far away can really add to your audience. As I tried, really quite desperately, to keep up with what was going on the front, I realised that there will be many vendors that never see it from this perspective. So here are some hints and tips on vendor presentations, from someone who is always late, and always standing at the back.

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