Posted by: bluesyemre | July 18, 2013

How Libraries Are Using Social Media by Terra Dankowski

Social media "toolkit"


  • Novelist and director Stephen Chbosky was hanging out at New York Public Library, fielding questions about his just-released film The Perks of Being a Wallflower, offering tips to aspiring writers and sharing morsels of inspiration with starry-eyed fans. But he wasn’t in New York. “You don’t even have to bring the author to your town anymore,” says Johannes Neuer, associate director of marketing for NYPL. “Google Hangouts are the perfect places to create brand engagement.” When Neuer talks about social media tools, libraries should listen. Hangouts is just one of many public-facing platforms NYPL has taken into the fold of a marketing arsenal that produces results. To wit, with a following of more than 250,000 at its main Twitter handle, NYPL was able to leverage a 30-day campaign featuring celebrity quotes that offered effusive praise for libraries into a 35% increase in average monthly library card sign-ups last September. With more than 80 Facebook pages and 60 Twitter accounts representing the 90 branches serving Manhattan, Staten Island, and the Bronx, it’s fair to say that NYPL has been a frequent adopter, if not high-profile leader, in the social media space.

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