Posted by: bluesyemre | August 22, 2013

How to Build Credibility with Your Audience by Scott Schwertly


  • Presentations are all about building and maintaining credibility. The idea of creating trust sounds easy, but it often requires more work than you might imagine. For instance, think back on the last 5 presentations you attended. Did the presenter earn your trust? Probably not. That’s my point. The ideas I’m about to present aren’t rocket science, but are rather helpful reminders of things you already know but forgot you knew. I call them the 6 I’s of Credibility.


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