Posted by: bluesyemre | September 29, 2013

The Future for Smaller Publishers: Louise Russell’s Practical Guide to Online Hosting

What is online hosting and how can smaller publishers manage it effectively? Louise Russell, Director at Tutton Russell Consulting, General Manager at start-up Kudos and former COO at Publishing Technology, shared her experience with delegates at The Future for Smaller Publishers seminar.

Aggregation services (e.g. Ingenta Connect, Metapress, HighWire) have a number of advantages:

  • visibility – power of the collective
  • one-stop shop for librarians (access, COUNTER compliant reports, easier for library technology integration)
  • consistent interface for readers
  • search engine optimisation
  • economies of scale – large sites providing industry standards, up-to-date services.

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