Posted by: bluesyemre | October 19, 2013

The Theory of Peak Advertising and The Future of the Web By Tim Hwang and Adi Kamdar

  • This paper presents a brief theoretical and empirical grounding for the theory of Peak Advertising — the argument that an overall slowing in the online advertising industry will eventually force significant shifts in the experience of the web itself.

Full Text: http://j.mp/H3lyXr

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