Infographics are a method of representing data and processes visually using graphic design in a way that engages the viewer and enables them digest complex sets of information more easily. Graphic and web designers integrate infographics as a form of web content as part of online marketing strategies. Infographics have gained tremendous popularity in recent years due to their fun, engaging and creative ability to convey information, engage with wide audiences, and their tendency to go viral. Infographics are therefore a huge asset to web designers, bloggers and web content providers.
An effectively designed infographic should do the following:
- Display relevant, accurate, often complex, and interesting information
- Enable the viewer to absorb this information readily and enjoy doing so.
- Be so compelling that the viewer is likely to share