bluesyemre

This essential guide to marketing libraries’ e-resources shows librarians how to make sure their customers understand what is available to them online and allow them to use their e-resources fully.Marketing Your Library’s Electronic Resources provides practical guidance on creating marketing programmes to allow librarians to get the word out about their e-resources. The book explains how libraries cannot just rely on discovery systems to make their customer aware of their e-resources and that the value of marketing means that the library knows its patrons well enough to say, “Out of all of these available resources, it’s this one, this is the one you want.”

http://www.facetpublishing.co.uk/title.php?id=9429

Review:  http://www.sciencedirect.com/science/article/pii/S0268401214000061