Posted by: bluesyemre | April 21, 2014

What Brands Don’t Understand About YouTube

  • YouTube just released its first Brand Channel Leaderboard, featuring channels that have had the most success attracting repeat viewership, shares, and engaged fan bases. But how well are brands actually doing on the video-sharing platform? According to Touchstorm’s Video Index, only 74 of the top 5,000 channels on YouTube belong to brands, which Touchstorm CEO Alison Provost called “a significant brand fail on one of the most important platforms today.” YouTube even acknowledged this shortcoming with the newest edition of theirCreator Playbook, which — for the first time — is completely geared towards helping brands.

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