Posted by: bluesyemre | May 8, 2014

Are Social Media Careers On The Road To Nowhere?



  • Will social media ever die? What platforms are here to stay? Which ones should we invest time and money into? These are the type of questions pondered everyday by big businesses when considering marketing budgets. It doesn’t help that last year’s big thing ‘Facebook’ is now reporting declines in reach and engagement. It makes you stop and think? Is social media a viable career? Are you pigeonholing your career by focusing on just social media? In a recent post on, guest blogger 34-year-old entrepreneur Jason Nazar, shared 20 lessons aimed at today’s generation of 20 year olds. While many of the pointers offered were hard to argue with – “Time is not a limitless commodity” and “Spend 25% less than you earn” for example – one of the tips got us thinking. “Social Media is NOT a Career. These job titles won’t exist in 5 years. Social media is simply a function of marketing; it helps support branding, ROI or both. Social media is a means to get more awareness, more users or more revenue. It’s not an end in itself. I’d strongly caution against pegging your career trajectory solely to a social media job title.”

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