Posted by: bluesyemre | June 17, 2014

7 best practices for using GIFs and cinemagraphs for business

oreo from tumblr 7 best practices for using GIFs and cinemagraphs for business

 

  • GIFs and cinemagraphs are a fun and innovative way for brands to connect with their audience in the era of Tumblr, BuzzFeed and other media platforms attempting to hack the virality of the Internet. GIFs and cinemagraphs are similar pieces of media, but have quite different features and uses. GIFs are image files that are compressed to continually loop the same motions over and over again — basically, a small portion of a video that repeats. A cinemagraph is an image file where the whole photo is stationary, except for an isolated section of movement. Cinemagraphs aren’t as widely used as GIFs, which presents an opportunity for brands to stand out with this form of media amongst the noise.

http://thenextweb.com/socialmedia/2014/06/16/7-best-practices-using-gifs-cinemagraphs-business/


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