Posted by: bluesyemre | June 27, 2014

Why Academic Publishing Needs To Get More Social by Scott Lachut @scottlachut @WileyExchanges #WileyES14

  • The digital revolution has upended the media and publishing industries in recent years with its ability to give more content producers more platforms on which to be heard, and audiences a near constant stream of (mostly free) news and opinions to consume. Yet despite this shift, the process of writing and reading has remained largely unchanged. Sure, authors and journalists have adopted a new set of online creation tools, but once a story has been published, it quickly becomes just another static piece of content that gets buried beneath an avalanche of what’s new and next. Although readers can share their favorite articles on social channels alongside their own point of view, they’re largely consuming these bits of content inside a vacuum devoid of context or meaningful dialogue. Though the shelf life of a well-researched academic paper may be slightly longer than something that’s a part of the standard news cycle, it’s important that publishers embrace new social tools and platforms to rescue their authors’ works from simply becoming another historical footnote by helping their content become more dynamic and expansive.

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