Posted by: bluesyemre | October 19, 2014

Why Experts Reject #creativity ?

  • People think they like creativity. But teachers, scientists, and executives are biased against new ways of thinking. In 2007, Steve Ballmer, then-CEO of Microsoft, emphatically predicted that Apple’s new phone would fail. “There’s no chance that the iPhone is going to get any significant market share,” he said. “No chance.” The volume of Ballmer’s voice makes him a popular target in technology, but he wasn’t an outlier, just the loudest guy in crowd of skeptical experts. RIM CEO Jim Balsillie said the iPhone would never represent “a sort of sea-change for BlackBerry.” Cellphone experts writing in Bloomberg, PC Magazine, andMarketwatch all said it would flop. No one had seen something like the iPhone before. One large screen? With no keypad? That tries to be everything at once, but actually offers a poor call service, slow Internet speeds, and worse camera quality than your existing devices? The experts were certain: This will not work. Everybody knows the end of that story. The failure forecasts failed.

http://www.theatlantic.com/business/archive/2014/10/why-new-ideas-fail/381275/

 


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