Let’s face it; whether you love it or love to hate it, for now, Facebook is here to stay. With 71% of online adults using Facebook, the channel presents a real opportunity for authors and researchers like you, to promote their work, assuming you have the bandwidth to maintain it. However, before you jump headfirst into using Facebook as a marketing tool, we have some tips for maximizing the potential of the channel.
http://exchanges.wiley.com/blog/2015/01/15/5-tips-for-promoting-your-research-through-facebook/
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