Posted by: bluesyemre | April 7, 2015

Tablets to Overtake Notebooks by 2016


The tablet market may be slowing, but notebooks appear to be doing worse. According to new figures from ABI research, notebooks are ceding market share to other mobile computing devices. Analysts estimate that by 2016, notebooks will account for only 47% of the market—falling from 51% in 2013—whereas tablets are projected to hit 52% by that time. It’s important to note that these figures don’t factor in smartphones, which ABI doesn’t include in the “mobile computing” category.But when it comes to mobile devices broadly speaking, smartphones are blowing tablets out of the water in terms of growth. A recent Pew study found smartphone ownership in the U.S. is now up to 64%, compared with the 35% of Americans who owned a smartphone as recently as 2011.

Publishers Must Wage Mobile Fight on Multiple Fronts—Comprehensive Report

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