Posted by: bluesyemre | May 5, 2015

Apple vs. Samsung (Content Marketing Showdown)

shutterstock_188040707-edit-1000x500

“Everybody talks about Apple. Nobody talks about Samsung. … To play Apple’s game as a direct competitor, which is what Samsung has been doing, is really, really hard.” That’s what former Apple CEO John Scully told CNET earlier this year. But despite those fighting words, the two brands are locked in a battle; while Apple holds the lead on U.S. market share by a margin of 41.7 percent to 28.6 percent, Samsung owns a similar lead in the global market. And of late, both have been launching an advertising blitz. With the competition heating up, we had to ask: Which brand is doing a better job at content marketing? It’s a curious matchup to consider. After all, Apple takes a peculiar approach. It doesn’t have Twitter or Facebook accounts, run a blog, or produce a web series. By contemporary standards, that amounts to a pretty weak content strategy. Meanwhile, Samsung manages a number of social accounts, runs celebrity-partnered campaigns, and teams up with major apps to reach new audiences.

http://contently.com/strategist/2015/04/28/content-marketing-showdown-apple-vs-samsung/


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Categories

%d bloggers like this: