Posted by: bluesyemre | July 28, 2015

How Social Media Helped Purdue University Raise $13M in a Single Day


Universities depend on the support of donors to have top-ranked academic programs, world-renowned research, and state-of-the-art facilities. But as universities diversify and broaden the pipeline for donations, targeting younger audiences helps establish a lifetime of potential donations. Purdue University is a nearly 150-year-old research university based in West Lafayette, Indiana that made history with the biggest single-day fundraising campaign ever in higher education.

On April 29, 2015, Purdue launched their second “Purdue Day of Giving,” raising more than $13 million with nearly 10,000 gifts in just 24 hours. Together the two branded hashtags, #IGave and #PurdueDayofGiving, generated 10,000 mentions and 20 million impressions throughout the month—16 million of which occurred on just one day. “The number of mentions and impressions show us that we’re reaching a broader—and often more influential or connected—audience, expanding our awareness globally, and increasing our chances of donations,” says Martin Sickafoose, Director of Digital Marketing at Purdue.

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