Posted by: bluesyemre | July 28, 2015

Mobile Addicts Multiply Across the Globe

On June 29th Bank of America released the findings of its second annual report on Consumer Mobility. The report showed that the US population is perpetually plugged-in with 71% of those surveyed disclosing they actually sleep with their smartphones. This prompted us to revisit the study we conducted in Q2 of 2014 in which we first uncovered the rise of a new breed of mobile users: the Mobile Addicts.

Worldwide Mobile Addicts Grew 59% in the Last Year

The chart below shows the results of the new research. It is clear from that chart that the trend Bank of America is talking about is not limited to the United States. In fact, that trend is global.  From Q2 2014 to Q2 2015, the total population of smart devices measured by Flurry grew from 1.3B to 1.8B, a 38% year over year growth. Regular Users, consumers who use apps between once and 16 times daily, grew from 784 million to 985 million in the same period, a 25% increase. Super Users, consumers who use apps between 16 and 60 times daily, grew even more in that same period from 440 million to 590 million, a 34% increase.

http://flurrymobile.tumblr.com/post/124152019870/mobile-addicts-multiply-across-the-globe

tumblr_inline_nrj2vgy1eu1tpd7xq_500 tumblr_inline_nrj2vtVPC71tpd7xq_500 tumblr_inline_nrj2wikISJ1tpd7xq_500


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