Posted by: bluesyemre | December 16, 2015

The beginner’s guide to #socialmedia by Sarah Mould @thesarahmould


With hundreds of conflicting tips and tricks, the digital world of social media can be a terrifying place for new and small business. So how do you launch your presence online? As a social media strategist, this guide outlines my best tips for small business owners and entrepreneurs who want to delve into the world of social media marketing.

When I first visit a client my number one question is: what do you want to achieve using social media? Big business will almost always reply in numbers: We want to hit the KPI of a 20% follower increase in the APAC region. But for small business, answers are often hesitant and unsure. Well I feel I should be online in the digital age, they tell me, I want people to see my website and drive business. Social media can be scary, and often business owners become wary of opening themselves up to a huge audience. But the digital space also offers small business something very unique – the chance to engage with a global market.

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