bluesyemre

What is search engine optimization (SEO) and why does it matter for researchers? This talk looks at how search engines understand and rank academic publications, and considers the importance of the structure of the text, the language used, and the links to publications from other web pages. This talk formed the first part of a workshop during the British Ecological Society’s Annual Conference in Edinburgh in December 2015. The workshop then proceeded into practical exercises for the participating researchers to practise writing well-pitched keywords, meaningful titles, and well-balanced abstracts.

http://www.slideshare.net/growkudos/maximizing-the-exposure-of-your-research