Amanda Brennan is a librarian for the Internet. Brennan’s official job title is content and community associate at Tumblr, but everyone at the microblogging platform calls her their “meme librarian.” She spends her days on the front lines of an online meme’s creation, dissemination and, yes, inevitable death. As she explains it, “My community is the Internet.” At Tumblr, Brennan sifts through the thousands of pieces of original content, from vines to videos to text posts — and from there, she catalogs ongoing trends, identifies up-and-coming blogs and documents the latest news in the Tumblrverse.
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