Posted by: bluesyemre | March 25, 2016

The Total Audience Report: Q4 2015 Media And Entertainment (The Media Habits of Millennials)


Much research and writing is done about Millennials – how their technology ownership is different from older adults and how they are changing media consumption. However, 18-34 year olds are not a monolithic group with a common set of technologies or behaviors. Their lives are in rapid transition as they join the workforce, move into their own homes and start families.

This report is a detailed look at how the pace of change has slowed for Millennials, compared to Gen X, and how household income affects moving out and starting a family. We provide an extensive profile of Millennials in these three life stages – who they are, what services and technologies they have, how much time they spend at home, and how they use their TVs, listen to radio and use digital devices.

The Media Habits of Millennials

Full Report

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