I’d guess that you have quite a few library patrons using your library’s website through their favorite mobile device – either a smartphone or a tablet. I know my library’s website does. Using Google Analytics, I can see that 35% of my library’s website visitors were using a mobile device.
Here’s a question for you: Do you know what type of experience your mobile visitors are having?
If not, it’s time to do some testing. Here’s what I suggest for starters. Get out your smartphone, and actually start playing around with your library’s website. Make sure to visit a few of the more popular things to do at your website, including:
- Check out a book: start at your library’s website, click through to the catalogue, find a book, and put it on hold
- Access a database: click the databases link, browse to find a database, and click the link. See if you can actually do a search
- Check out your Events page
- Read a blog post
- Ask a question. see if the chat feature works on a mobile device and see if you can find what to do next
- Anything else important at your library? Do that thing, to see if it makes sense on a mobile device
After visiting your website, assess the experience you had. While thinking about the experience, ask yourself these questions:
- Were you successful?
- Was the page readable on a smaller screen?
- Was the navigation easy to use on a mobile device?
- Was anything clunky – did something not work as well as it does on the full desktop version of the website?
Once you work through those questions, you will most likely have a list of improvements to make to your website. Start making those improvements, and making your mobile experience a better one!