Posted by: bluesyemre | May 19, 2016

#Books are back, only the #technodazzled thought they would go away

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At last. Peak digital is at hand. The ultimate disruptor of the new information age is … wait for it … the book. Shrewd observers noted the early signs. Kindle sales initially outstripped hardbacks but have slid fast since 2011. Sony killed off its e-readers. Waterstones last year stopped selling Kindles and e-books outside the UK, switched shelf space to books and saw a 5% rise in sales.

Amazon has opened its first bookshop.

Now the official Publishers’ Association confirms the trend. Last year digital content sales fell last year from £563m to £554m. After years on a plateau, physical book sales turned up, from £2.74bn to £2.76bn.

They have been boosted by the marketing of colouring and lifestyle titles, but there is always a reason. The truth is that digital readers were never remotely in the same ballpark. The PA regards the evidence as unmistakable, “Readers take a pleasure in a physical book that does not translate well on to digital.” Virtual books, like virtual holidays or virtual relationships, are not real. People want a break from another damned screen.

http://www.theguardian.com/commentisfree/2016/may/13/books-ebook-publishers-paper


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